To support the launch of CIM’s Supreme biscuit line, Tangerine executed a digital visibility campaign using Dalima boards placed at high-traffic locations across Maputo, including major bus stops and key commuter routes. We developed the digital creative assets to showcase the new flavours with strong visual impact, ensuring the brand was prominently displayed during peak movement periods. This campaign amplified awareness, drove curiosity among daily commuters, and strengthened overall visibility for the Supreme range during its critical launch phase.